In July, the company extended its self-imposed deadline to hit annual electric vehicle production of 600,000 by a year, and abandoned a 2026 target to build 2 million EVs. Ford was the first to fold, after dealers started turning away Mach-E allocations. Just a few months after dealers started coming forward to warn of slowing EV demand, manufacturers appear to be catching up to that reality. These cars are taking dealers longer to sell compared with their gas counterparts as the next wave of buyers focus on cost, infrastructure challenges, and lifestyle barriers to adopting. While car buyers are in luck if they're looking for a deal on a plug-in vehicle, executives are finding even significant markdowns and discounts aren't enough. That's as inventory builds up at dealerships, much to the chagrin of dealers. It often indicates a user profile.īut Mercedes isn't the only one almost all current EV product is going for under sticker price these days, and on top of that, some EVs are seeing manufacturer's incentives of nearly 10%. Account icon An icon in the shape of a person's head and shoulders.
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